OUR STORY
WHAT DOES ANJUNA MEAN?
ANJUNA BEACH
Anjuna Sports Acupuncture is named after Anjuna Beach, a location in the country of India and the providence of Goa. Anjuna Beach is famous for beauty, musical gatherings, and group healing ceremonies.
A&B Group Therapy Radio
After acupuncture school, Dr. Heide and his original business partner found inspiration from the music group, Above & Beyond, and their weekly radio show called Above & Beyond Group Therapy (ABGT). The global community, messages of connection and positivity, and energetic music helped keep Dr. Heide and his team motivated during long hours of work. Today, ABGT continues to be a source of motivation for him.
While both Anjuna Beach and ABGT are deeply foundational inspirations, Anjuna Sports Acupuncture’s meaning has grown and matured to encompass a broader definition than a beach and music group. For us, Anjuna is symbolic of the extraordinary spirit and capacity of human healing, especially in sports medicine. Our vision at the clinic, and company overall, is to promote a physically active, healthy and satisfying life. We feel that the sporty, outdoor world is the best place to fully engage with the world.
We are passionate about sports in all forms. Our mission is to get athletes of every level back out on the court, field, mountains, or anywhere an active life takes them.
WHO WE HELP
At Anjuna Sports Acupuncture in Eugene, Oregon, we specialize in advanced practice orthopedic acupuncture treatments with the goal of resolving stubborn pain — from neck, shoulder, knee, and low‑back conditions to tendonitis, ligament sprains, and nerve entrapments — and in engineering targeted recovery plans for acute crises such as muscle spasms, ankle sprains, bone bruises, and rotator‑cuff tears. Our orthopedically-focused, evidence‑based toolkit pairs electro‑activated motor‑point acupuncture with E‑Stim, PNF stretching, myofascial release, postural and rehabilitative exercise, fire cupping, IASTM scraping technique, heat therapies, sports taping, and topical Chinese herbal medicine. These methods have returned elite performers to peak form, including Olympic 10 000 m record‑holder Alexi Pappas, world trail‑running champion Kimber Mattox, British steeplechaser Mel Newberry, University of Oregon pole‑vault standout Matt Hidalgo, and Boston‑to‑NYC marathon ace Rick Putnam, all proud Anjuna Ambassadors who trust us when every second counts.
We understand that healthcare insurance and benefits are often difficult to understand and decipher. That’s why we apply extra effort to help you fully understand your benefits. We accomplish this task by verifying coverage for you, communicating with the insurance companies on your behalf, helping manage your benefit maximums, and developing treatment plans and strategies that are good for your health as well as good for your finances.
CORE VALUES
WHO WE ARE
At Anjuna, we are a group of dedicated and passionate orthopedic sports acupuncture medical professionals who strive to make healthcare easy for our clients, delivery exceptional clinical results and help patients transform their current, restricting medical conditions into thriving, partnerships.
