OUR STORY

WHAT DOES ANJUNA MEAN?

ANJUNA BEACH

Anjuna Sports Acupuncture is named after Anjuna Beach, a location in the country of India and the providence of Goa. Anjuna Beach is famous for beauty, musical gatherings, and group healing ceremonies.

A&B Group Therapy Radio

After acupuncture school, Dr. Heide and his original business partner found inspiration from the music group, Above & Beyond, and their weekly radio show called Above & Beyond Group Therapy (ABGT).  The global community, messages of connection and positivity, and energetic music helped keep Dr. Heide and his team motivated during long hours of work. Today, ABGT continues to be a source of motivation for him.

While both Anjuna Beach and ABGT are deeply foundational inspirations, Anjuna Sports Acupuncture’s meaning has grown and matured to encompass a broader definition than a beach and music group. For us, Anjuna is symbolic of the extraordinary spirit and capacity of human healing, especially in sports medicine. Our vision at the clinic, and company overall, is to promote a physically active, healthy and satisfying life. We feel that the sporty, outdoor world is the best place to fully engage with the world.

We are passionate about sports in all forms. Our mission is to get athletes of every level back out on the court, field, mountains, or anywhere an active life takes them.

WHO WE HELP

Anjuna Medicine is an insurance-friendly clinic that offers medical solutions to relieve chronic pain and mental health suffering. Our goal is to make healthcare easy and reconnect people to the delightful experience of medical service.

We understand that healthcare insurance and benefits are often difficult to understand and decipher. That’s why we apply extra effort to help you fully understand your benefits. We accomplish this task by verifying coverage for you, communicating with the insurance companies on your behalf, helping manage your benefit maximums, and developing treatment plans and strategies that are good for your health as well as good for your finances.

CORE VALUES

RESOLUTE INTEGRITY

Resolute Integrity is the quality of being honest and having strong moral principles to your word. It means knowing how to honor your word to yourself even when, paradoxically, you must break your word to fully honor it.

AUTHENTIC SYNERGY

Synergy is the interaction or cooperation of two or more organizations, substances, or people to produce a combined effect greater than the sum of their separate effects. Authentic Synergy occurs when you combine relate-able transparency with synergy to achieve maximum collaborative effectiveness.

CONTINUOUS INVENTIVENESS

Continuous inventiveness is the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods and interpretations on a regular basis that moves Anjuna into new ways of operating.

RELATE-ABLE TRANSPARENCY

Resolute Integrity is the quality of being honest and having strong moral principles to your word. It means knowing how to honor your word to yourself even when, paradoxically, you must break your word to fully honor it.

CONFRONTING IMMEDIACY

Immediate, direct experience is at the core of humanity and is the most significant value in our society. We seek to transcend perceived limits that stand between us and a recognition of our self-expression, the disempowered reality of those around us, apathetic participation in society, and disconnection with a natural world. No idea can substitute for immediate, direct experience.

EMPATHETIC COMMUNICATION

Empathic communication is emotional attunement that allows one to correctly acknowledge the emotional state of the patient without experiencing that state oneself.

ENTHUSIASTIC SELF-EXPRESSION

Enthusiastic self-expression means a person who finds and expresses their voice, passion, and artistic self without fear of other perceptions. Only an individual or a collaborating group can determine on the medium. Self expression is essential to a complete human experience. The expressionist should respect the rights and liberties of the recipient and support others in the pursuit of pure self-expression.

WHO WE ARE

At Anjuna, we are a group of dedicated and passionate sports acupuncture medical professionals who strive to make healthcare easy for our clients, delivery exceptional clinical results and help patients transform their current, restricting medical conditions into thriving, partnerships.

Nathan J. Heide

DAOM, MBA, LAc

Christina M. Wozniak

MBA

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